Trend of Schiffli Fabric is on all time high. Schiffli is also called chemical lace. In local market it’s also called as Chicken Fabric. Schiffli is made with chemically processed fabric. The Schiffli Machine was invented in late 1800’s. Later on an amazing development has been made in schiffli. Nowadays almost all big brands of ethnic wear in India are making their new products with schiffli. It is mostly use for casual wear.
Brand Heroine of JDPL has come up with a new collection of Georgette Schiffli Salwar Suits – Heroine Starlet, starring International Actress Priyanka Chopra. She is a Brand ambassador of Brand Heroine. Brand Heroine has launched 6 collections featuring Priyanka Chopra. She has become face of this prestigious brand.
Brand Heroine always launched heavy work Salwar suits and Sarees. This is the first time, when JDPL has launched Casual wear collection from the platform of Brand Heroine.